How to Develop a Real Estate Investment Marketing Plan

If you are a real estate investor, and you are still searching your town for the best deals, you need to ask yourself a question: Are you haphazardly advertising, just hoping that the real estate investment deal will fall your way or are you aggressively looking for a deal and working on making that happen?
You definitely need a system to make sure that you are continuously successful in this business. If you don’t have a game plan that is well thought out, you may just find yourself failing like 95% of the other so-called investors.

It’s sad that there are so many people who try real estate investing but don’t want to put the time in planning what they want their business to look like in 5, or even 10, years. From my experience, only about 1% of all real estate investors have some sort of business or marketing plan that improves their chances for success. Please don’t underestimate the power of having a marketing plan for real estate investing.

When you begin your marketing plan, you need to make sure that you have a solidified result on paper… a result with a date. This marketing plan must be very specific. It should outline everything that you need to accomplish within the next 30 to 60 days and beyond that. Putting your marketing plan on paper will allow you to have an aerial view of your business.

One of the best benefits of having a marketing plan is that it shows you what types of activities need to delegate to others in order for you to play a more integral part in the overall success of the business. You should not be stuck with doing activities that you can pay someone $6 per hour to do. Your focus needs to be set on activities that you, and only you, can do.

It is often said that work expands to the time allotted. When you have a marketing plan and you set certain deadlines, you will notice that you will complete your goals much faster. So, make sure that your marketing plan has timeframes and deadlines that you can work with. Having a marketing plan with no deadlines is just like having a wish that never comes true.

All in all, your marketing plan will give you a concrete way of running a business so that everything that happens in your business will be purposefully achieved, and not by accident.

Layoffs in the Telecomm Industry – a Technician’s Guide for Survival

Over the past two decades the telecommunications industry has changed dramatically, this evolution has encompassed times of great wealth and prosperity such as the turbo builds of the late 90’s, as well as despair and financial loss as such as the dot com fallout in 2001 & 2002. If one finds themselves in the industry today, often times they wonder how they made it through and what can they do to survive in today’s economy.

Today’s telecomm technician must be able to handle a multitude of tasks, work in adverse conditions, be versed in many technical platforms, and perform to their managers “expectations”. In addition the telecomm technician must follow company policy, stay within budget constraints, are held accountable for company assets, and are given very little authority to make decisions. In addition to the aforementioned, the technician also faces the possibility of being laid off or terminated as companies reduce head count in reaction to a down market.

The question most often asked by people who have been laid off or terminated due to work force reductions is “why me”? The answer is complex and companies never really address the question, leaving individuals with feelings of inadequacy, anger, and depression. Personally I have experienced the effects of being laid off. I also have been in management and have had to lay people off, in either case it is not a pleasant situation.

I decided to write this guide to help individuals who may face the possibility of a lay off as they may be able to glean some useful information that may help in keeping their job.

First, let’s examine why a reduction in the work force is needed & how decisions are made on who will be terminated. In a down market, companies review their dwindling bottom line make adjustments where they can, i.e. utility reduction, delay new project spending, freeze wages, etc. Corporate executives will also explore “out sourcing” positions or departments as a means of reducing expenses, some examples include IT, Accounting, Payroll, One-Call, Security, etc. Companies who have utilized this option have reduced operating expenses by eliminating head count & benefit costs without diminishing service, although companies are paying for an out-sourcing service these cost are generally lower that performing in-house.

If these are not enough then the company will decide to reduce work force as the elimination of these salaries will impact the bottom line. The percentage of reduction varies but generally speaking will be based on what the executives feel will be enough of a reduction that will not impact day to day operations. For argument sake let’s say 10% reduction is determined, the department Senior VP’s will then take this to their direct reports VP’s and request that each of them come up with a head count number that will be eliminated. These VP’s will meet with their direct report Directors or Managers to arrive at the numbers. At this point the Directors or managers are reviewing a list of names and arriving at a list to review with the next level of Manager or Supervisor. This is the critical step as the Manager or Supervisor will provide his or her input on the individuals on the list, if the individual is positive & known as a top performer then the name may not make the list, conversely if the individual is known as a problem employee then he or she may make the list.

Once determinations are made and list finalized it is sent back up the management chain for executive approval. Once approved by executives list goes to HR then notifications sent out to employees. This is a simplistic model and is based on a non-union company, therefore is not all inclusive on the process. The most important detail is that the opinion of the person whom the employee reports to weighs heavily in the decision making process, therefore it is crucial that employees strive to favor a good opinion from their supervisors.

Now that we have an understanding of how reductions are determined let’s review what one can do to possibly keep a position.

First review your current position & ask “Can this job be performed by someone else outside the company”? In other words can this position be out-sourced? One must consider the knowledge it takes to perform the job, what technology systems are required, if experience is a factor, are special tools needed, and are there other intangibles that need to be considered.

Here are a couple of examples; an IT tech who provides desktop support, this job could be performed by an out-sourcing company as the knowledge and tools are not exclusive, certainly there are special circumstances however, over all this job could be out-sourced. The second example we’ll use a Control center technician who provides support for network operations, this technician monitors alarms, assist in trouble shooting issues, & provides support for the field technicians on a multitude of technology platforms. Theoretically this position could be performed by an out-sourcing company, however, the reality is that it would not be as the knowledge and skill set required would limit an out-sourcing company to find available people for these positions.

If after an individual evaluates his or her position & they conclude that their position could be out-sourced, as in the first example, the individual could take some of the following actions:

  1. Update your resume, it is usually a good thing to do a couple times a year and more frequently in turbulent times, one will be better prepared if they find themselves looking for a job.
  2. Research other positions within the company that one’s skill set may be applicable to, as an example the IT tech could possibly be a fit for an IP support tech position.
  3. Search for available positions out side the company in preparation for a lay off, everyone should be prepared by knowing what the job market is like.
  4. Update personal contact list, this is important as people who are job searching may need to network.
  5. Employees should meet often with their supervisor or manager to glean information on what is going on, however employees should be cautious that they do not become a nuisance or pest. Moreover the employee should not perpetuate rumors nor become a fear monger as this will only create trouble.
  6. Keep a positive upbeat attitude and keep working normally, being negative will only be detrimental to the individual and to the team and could lead to an early dismissal.

The bottom line is that the employee can be prepared if a lay off was to happen, however they must continue to go to work every day on the premise that he or she still has a job that they are required to perform and are being compensated for. If some of the aforementioned steps are taken the individual will have the confidence of knowing that they are prepared for the worst case and should not be “blind sided” if a lay off was to occur.

After an individual reviews his or her position and concludes that their position could not be out-sourced, as in the second example, however, there is a possibility of a lay off due to work force reductions here are a few actions one could take:

  1. Read suggestions in the previous paragraph as they are relevant.
  2. Individuals should take an honest assessment of their personality, behavior, and demeanor and make adjustments where they can. For example, if an individual finds that they tend to voice a negative opinion to their peers and or supervisor when company policy changes, that individual may want to consider making such statements in a tactful manner or keep opinions to themselves. For example; if an individual finds fault with a process, rather than stating “this is wrong” or “this won’t work” detail what is wrong and offer a possible solution. The idea here is to improve one’s image.
  3. Individuals could find and document process improvements that add efficiency. There are processes in everyone’s job that have to be followed; these may be software, hardware, or physical in nature. Almost everyone has to follow processes to perform their job, over time we have eliminated unnecessary steps to gain efficiency, however many of these changes are not documented. If one were to capture these changes, document them, then submit to management, this would send a strong message to management and speak volumes on the individual’s competence, knowledge, and level of commitment.
  4. Share information with peers. Many times individuals will discover new information or new ways to do their jobs that improve performance, however the individual will keep the information to themselves as they feel that they are giving up an advantage they have over others. By not sharing the information the rest of the team is not able to benefit thus productivity suffers. If the individual would document the information and share with his or her peers this will also reflect positively on the individual.
  5. Interact and work with others in a positive manner. It is inevitable that we will have a difference of opinion on many things, the way one person performs a task differs from another. If someone hands off a work order that is in-correct one must be tactful in telling that person it is wrong. One should pick their battles carefully and mutually work toward a solution rather than appear confrontational. In a turbulent work environment it is best to be viewed as one who can get along rather than one who is viewed as a pain in the ass.

This all can be summarized in a couple of statements. One, be prepared for the possibility of a lay off as work force reductions do happen and unfortunately good people get let go. Two, modify your behavior, personality and work habits, in a positive manner, add value where possible. I previously stated that one’s Manager or Supervisor opinion would weigh heavily on the decision making process when reductions are imminent, therefore it is best for one to be in favor with management when these decisions are being made.

The bottom line here is that in a tough economy companies will take the steps necessary for survival, although their decisions are not popular, corporate executives will do what they feel is best for the company. If the decisions include reduction in work force then good people get laid off, unfortunately that is reality. Everyone who works for a telecommunications company should be aware of what is going on in the economy and more importantly what is going on within the company.

While we cannot sit in on executive meetings we can read the warning signs, such as, lower stock prices, quarterly earnings dropping, decreasing orders for new service, increased number of disconnects, etc. In a slowing economy people must be vigilant in order to know what may lie ahead in the near future. Being prepared for losing your job may seem pessimistic, however one will be better positioned to find a new job, if they have done their homework than one who did not bother to read the warning signs and find themselves unemployed blaming the company they worked for. The ideas outlined in the preceding paragraphs may not keep one from getting laid off in the short term, however over time employees may be able to apply some of the principles that may allow them to keep their positions and perhaps be in line for a promotion when the economy improves.

Generally speaking, people who survive a layoff are often required to take on a larger role and work load due to a diminished work force, this dedication usually pays dividends when things improve. Unless one is a clairvoyant or has an ability to predict the future, we do not know what is going to happen from week to week, therefore it is best for one to pro-actively take control of their future rather than be unprepared and the victim of a corporate decision.

Why Do Start-ups Need Business Training?

If you consider it, a start-up resembles a football group at the start of the season. The ideal mix of abilities, skill, management, and vision for success is hard to get a jumpstart and go beyond the competition. But even if you got all that, there is still high opportunity it will not work without the best business coach to catalyze it.



A great deal of businesses has been using business coaches for years. With skill and imagination gathering to start-up business, it is only typical for them to rely on business coaches too. An executive coach has the possible to assist business progress from their business plan and genuinely flourish. Here are couple of manner ins which an executive coach can assist a start-up company in reaching the next level:


Startup Bias

They are unbiased – start-ups have a naturally apparent downside: their leaders see their endeavors like their own kind and are too mentally invested and connected

to business choices they make. Feeling and enthusiasm are very important, but they can frequently cloud understanding, preparation, and execution of business strategies. The neutrality that an executive coach offers goes a long way in boosting the performance of the start-up. A leader of such endeavor can learn a lot from an unbiased coach.



Management Qualities

Help leaders establish their personal style – management qualitiesare important for the success of any start-up endeavor. That is why it is necessary to promote them right from the start and dealing with an executive coach can significantly help because regard. Not only can they evaluate individual abilities and see what has to be enhanced, but they can also deal with the leaders to do just that. Coaches highlight the best in people. Excellent coaches provide the best insight on habits and believing that cultivates an ideal management style for the start-up.


Team Building

Help group building – the characteristics of the group are challenging business. The factor depends on that every staff member brings special experiences and it can be tough to make all of it work. An excellent coach can help recognize distinctions and advise methods of making group gel much better. The efficiency of the group is a vital part of every start-up task.

Weak Spots

Preemptively mention weak spots – did you know that 8 from 10 start-ups stop working within the very first year and a half? The factor is that business do not have an action prepare for possible issue down the roadway. Even competent leaders may have a tough time checking out coming modifications and responding appropriately. An excellent coach can provide their proficiency because regard and explain possible risks before they manifest themselves.


Objective Setting

Setting objectives – a unified sense of development is required for a start-up to grow effectively. An executive coach can deal with the leader to line up the objectives and vision of the company. Not only that, but the coach can line up the objectives of the company with the leader’s personal objectives for expert advancement and development.

It appears that an executive coach does marvels in concerns to start-ups. Business training competence they give the table can make a world of distinction.

How to Get Corporate Social Responsibility into the DNA of Your Business

Numerous years earlier, 2 New York nonprofits chose to partner together and pursue business funding. One charity was an instructional group that offered scholarship help to trainees in the city so that they might participate in schools that had a much better performance record than the community public schools. The other company took trainees from the very same under-resourced neighborhoods in New York to invest their summer seasons abroad learning and experiencing other cultures and broadening their minds.

Money Stream

As you know, New York City is the home of Wall Street, and there’s a great deal of money that streams from those corporations. The 2 executive directors did not have any idea if their collaboration would work, but they chose to pilot a small program, and their objective was to raise a modest quantity.

The 2 executive directors collaborated and set up conferences starting with the board members of the academic scholarship group because they had a leading board of directors that included the captains of market. The preliminary goes to persuaded the executives that they had actually struck upon something.



The very first year was an excellent success raising a lot more money than they at first anticipated, and they had the ability to offer funding for the journeys for double the variety of trainees than initially prepared overseas for the summer season. The pilot ended up being a partner program in between the 2 nonprofits for several years. The business CEOs loved the idea of assisting high school trainees who were residing in hardship to have the experience, in a globalized world, to experience foreign nations.

The program ended up being a success and was marketed by the business funders and the 2 not-for-profit groups as an effective business social obligation collaboration (CSR). The corporations promoted the program both to their staff members as well as the New York City public as something great they were providing for the trainees of the city.

3 Ways to Maintain Your Integrity in Business and Be True to Your Word


In life as in business, genuineness and sincerity can exist, and everything starts with the person gazing back at you from the mirror. There are many factors that people opt to take a trip in other courses that do not have stability, but there’s no factor for it. Having an excellent company, earning money and dealing with others well do not need to be equally special.

The question here is, how do you preserve your stability in life, and by extension, in business?


Would like to know my sincere response?

It’s hard, but it’s possible. I do it every day– no matter what takes place– therefore can you.

I’m one of those people who believes he’s heard all of it when people have actually been “captured” not having a high level of stability, I’ve heard the reasons. I’ve paid attention to stories of “a difficult life,” and I’ve had somebody inform me once that stability is not a value he has because “every day is a terrific day to make money.” In his mind, commercialism is a greater value, and capitalists cannot have stability in business. I’ve also seen an absence of inspiration or desire to take the greater ground, always. If you needed to evaluate your life, where would you place yourself on the scale?

I might be traditional, but I think that in business and in life, your word is your bond. Period. If you work with me or if you’re a member of my group, then when I say I’m going to do something, you can take it to the bank and consider it done.

It would be rejuvenating if everybody attempted to run in a comparable fashion, but I also understand that life is made from all type of people.


So, my question to you is, how do you wish to live your life and run in business?

Presuming that you wish to follow the course of stability, what are the instant actions you can take today to make sure that everybody who is available in contact with you comprehends that what you say, you will do? As you know, your credibility takes a life time to develop, and in today’s world, only minutes to mess up. One bad evaluation or scandal, particularly in the digital world where news can spread out like wildfire, is all you need to see everything you’ve integrated in your life come toppling down like a stack of toy blocks.

Genuineness always belongs at the table: I’ve frequently heard, specifically in business, and perhaps you have too, that sincerity locations you on the incorrect end of a settlement. Many experts think that genuineness is not advised. I disagree. Individuals you deal with will value knowing your credibility and sincerity. I think you have everything to acquire if you’re genuine. I’m not stating that in a difficult settlement you need to put all your cards on the table. That does not make any business sense, but you need to be genuine in what you do expose.



Surround yourself with others who have stability: Have you ever advised somebody for a job or expert chance only to discover that they’ve blown the possibility and made you look bad with your coworker or buddy at the same time? As a magnate, I hold myself to a top-level of stability, and as I have actually stated, when I say something, my word is golden. But, I also anticipate the very same from those who deal with me or with whom we partner. Make it an indicate preserve top quality people around you who also think that stability is a popular value. And, the next time you need to give a suggestion, you do not ever need to fret about getting an e-mail or telephone call that reviews your judgment.

Learn the art of stating “no”: One of the factors that many individuals typically get themselves into all type of difficulty is because they do not wish to hurt somebody’s sensations or give somebody “problem.” They also think that they might endanger a relationship if they say no. This is an error. If an idea, collaboration or chance does not fit with your program, then you have no option but to decrease. By taking the band-aid off early and stating no, you will avoid something that will only grow larger and cause awkwardness, frustration and even anger in the future because you didn’t provide on what you stated you would. Know when to leave something and always make it as early as possible.

No matter your position in a company as a member of the group or a leader, understand that you always wish to be as transparent as possible, particularly in today’s world where it’s required by clients, the general public, and staff members. Genuineness is an excellent competitive benefit because when somebody understands you’re real to your word, guess who they’ll wish to work with now and in the future. Yes, you.

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