Social media is a powerhouse when it comes to driving traffic. Millions of web users are actively engaging one another about products, services and brands every single day.
Wouldn’t you like to have a slice of the social media pie?
Well, you can but you need to realize it’s going to take a bit of work and the correct social media platforms.
The goal of this article is to show you which social media platforms you should be using to drive traffic to your website.
With thousands of platforms available on the web, you can easily get lost chasing a pipe dream of obtaining minuscule traffic from lackluster social media platforms.
Without further delay, here are the three best social media platforms you should be using to drive traffic to your website.
Twitter is a micro blogging platform that allows users to post short quips of information called tweets.
The allure of Twitter is the ease of use, speed of information and relatively small learning curve to start; these three reasons alone are why millions of users actively participate on Twitter.
As a website owner, you’re goal it to siphon just a bit of this traffic to your own; but it’s more difficult than you would imagine – at least for those that don’t understand how the new web works.
To leverage Twitter to drive traffic to your website, you need to do a few things:
- Complete your full profile and be transparent
- Share interesting and useful information plus links
- Engage with other Twitter users and keep a conversation
- Help out those when a question is asked
The point of Twitter is to help one another; it’s the basis of social media. Simply joining and blasting out promotions to your website won’t cut it; you have to introduce yourself, build a following, share others information and talk.
It’s only after you’ve built a following and quality message that you’ll be able to send a hefty amount of traffic to your website.
Facebook is a social networking site which chances are you’re already apart of but haven’t considered using it for website traffic.
Facebook is very powerful, opening a world of over 300 million users that not only spend a great deal of time on the site but actively talk about topics related to your website.
As a website owner, using Facebook can greatly benefit your traffic building efforts through a variety of means:
- Facebook fan page
- Facebook advertising
A Facebook fan page can be a page dedicated to your website, products or services. On your own website you can place a small widget which allows people to become a fan of your Facebook page. With so many people on Facebook, you can join in on other fan pages, promote your own and get others to involve their friends with your fan page.
With a Facebook fan page you can drop in links, start a conversation and keep up to date with what your fans are doing.
Advertising on Facebook is equally powerful more so over even Google. Google is fine and all but Facebook gives you true power by drilling down into specific interests and other elements of your website demographic.
Additionally, advertising on Facebook is very cheap in comparison to search engines. Try creating an ad that speaks to your website demographic; pull them to your website or even a fan of your Facebook fan page. These two tactics will help drive plenty of traffic to your website.
3. Niche Forums
The social web is made of many different platforms to engage your website visitors. Twitter is great for quick messages, Facebook is great for status updates and promotion but Forums take the cake for ongoing discussion.
If you own a website there’s no doubt there are forums on the web that relate to your niche. Variable in size, forums pull in fanatical people that absolutely love the topic related to the forum and your website – these are people that will mold into your community with just the right push.
Many forums have thousands of threads dedicated to your niche. When you’re an active member on these forums you will be able to share your knowledge, leave a backlink and drive traffic to your own website.
Seek out forums dedicated to your niche by typing in “niche” + “forum” within search engines. You could also simply ask your community which forums they flock to.
Long discussions dedicated to individual topics can go on for hundreds of pages. Sticky posts stay at the top of forum topics. In all, write helpful information which people can use. Leaving a great comment will keep you active on forums, in the eyes of your community and help build traffic over time.
No doubt, the social web is changing how every website does business. No longer are we stuck to only talking about interesting topics on a single website. With more people flocking to other social media platforms you should follow suit else you’ll pass up a lot of opportunities to engage these users.